A: The NEURALEADS System was developed by a Harvard-educated consultant with a master’s degree in engineering and almost two decades of experience in advertising. Merging together the long-forgotten secrets of the traditional master craftsmen of copy like David Ogilvy and Claude C. Hopkins with the power of modern data science makes our solution, “Marketing 2.0.”
The old Madison Ave. way just doesn’t cut it anymore, but neither does the current thought process that you should just blindly throw money at an ad platform and hope for the best. Almost 90% of the so-called “marketing agencies” that exist today are run by rookies with zero experience in the field. They take a 6-week course online to learn the lingo and then you wonder why your ad campaigns bombed and your budget was shot. The few agencies that actually handle your account in-house typically pass you off to a mid-level account manager as soon as their closer lands your account.
We do things differently here. We are a small, boutique firm focused on relentless perfection. We believe in performance-based ROI. Our dedication to quality is second only to our obsession with customer satisfaction. We have zero interest in landing as many accounts as possible, scaling up, or growing into an industry-eating monster. We don’t want to be the biggest. We are happy just being the best. That’s why we turn away anyone we don’t think we can transform into a raving fan. We may be more expensive upfront, but we get results. And you just can’t argue with ROI. You get what you pay for, and when you pay for us you get the best, period.
Q: Ok, I’m sold. So how does this work?
A: Each campaign is crafted by hand with countless variations of copy/media using a process we’ve perfected over time. Merging the elements of effective copywriting (an almost forgotten art), with a specifically sequenced variation stacking is the “secret sauce” in achieving unparalleled success in our campaigns.
This, combined with a proprietary pattern of audience targeting, ensures that every single ad dollar you spend is squeezed to achieve the maximum ROI on your spend. Over time we have developed an algorithm for predictive patterns that create extremely high levels of success.
The exponential synergy of combining the old and the new is the most deadly effective form of market research around.
Q: Sounds like a LOT of work!
A: It is, which is why no one else is doing it! Crafting a quality campaign is unbelievably time-consuming.
Following the sequence to gather insights and feed into the algorithm for predictive pattern recognition takes days at a time, as the system learns and interprets the data gathered. But the end result is nothing short of magic!